QuickBooks alternatives by business type

Thinking about leaving QuickBooks Online over price increases or plan changes? This page compares the main alternatives by what kind of business you run. Every price below comes from the vendor's own US pricing page and was checked on .

Independent and unaffiliated. BookSwitcher has no relationship with Intuit (maker of QuickBooks) or any vendor below. None of the links on this page are affiliate links. See our disclosure.

Quick picks by business type

"Fit" here means what each vendor's pricing page says the plan includes. It is not a hands-on review or a rating.

Comparison table

Showing 5 of 5 tools

Accounting software compared. Pricing is in USD, before tax, from official US pricing pages checked October 21, 2026.
ToolPricing (checked 2026-10-21)Best fitNotes
WaveFree plan
  • Starter: $0
  • Pro: $19/mo, or $190/yr billed annually
  • Wave Advisors bookkeeping service: from $149/mo
Official pricing page ↗

Solo freelancers and very small service businesses that mostly need invoices and basic books on a tight budget.

Freelancers & soloTight budget / free plan
  • Starter includes unlimited estimates, invoices, bills and bookkeeping records.
  • Automatic bank import, auto-categorization, unlimited receipt capture and automatic late-payment reminders are listed as Pro features.
  • Card processing listed at 2.9% + $0.60 per transaction on Starter. On Pro, the first 10 transactions a month are 2.9% + $0, then 2.9% + $0.60.
  • Pro is billed per business, not per owner.
Zoho BooksFree plan
  • Free: $0 (if annual revenue stays under $50K; 1 user + 1 accountant)
  • Standard: $20/mo, or $15/mo billed annually (3 users)
  • Professional: $50/mo, or $40/mo billed annually (5 users)
  • Premium: $70/mo, or $60/mo billed annually (10 users)
  • Elite: $150/mo, or $120/mo billed annually (10 users)
  • Ultimate: $275/mo, or $240/mo billed annually (15 users)
Official pricing page ↗

Budget-minded small businesses that want room to grow, including ones that need inventory, purchases or project tracking.

Freelancers & soloTight budget / free planClient-service firms & agenciesProduct & inventory sellersContractors & project-basedGrowing teams (multiple users)General small business
  • Prices are per organization per month. You can run more than one business as separate organizations.
  • Professional is described as the tier for projects, inventory tracking and purchases. Elite adds full inventory management.
  • Annual invoice limits: Free 1,000, Standard 5,000, Professional 10,000, Premium 25,000, Elite and Ultimate 100,000.
  • Extra users are $3/user/mo, or $2.50 billed annually. There is a 14-day free trial.
FreshBooksFrom $23/mo
  • Lite: $23/mo (5 billable clients)
  • Plus: $43/mo (50 billable clients)
  • Premium: $70/mo (unlimited billable clients)
  • Select: custom pricing
Official pricing page ↗

Freelancers, consultants and client-service firms that bill by the client or the hour and live in invoices, estimates and proposals.

Freelancers & soloClient-service firms & agencies
  • Plan limits are based on the number of billable clients, both active and archived.
  • Proposals, client retainers, receipt scanning, financial reports and accountant access are listed from Plus upward.
  • Add-ons: team members $11/mo per person, Advanced Payments $20/mo (included in Select), Payroll $40/mo + $6/mo per user.
  • On the check date the page showed a promotion of 80% off for 4 months, plus a 30-day free trial and a 30-day money-back guarantee.
XeroFrom $27/mo
  • Early: $27/mo
  • Growing: $59/mo
  • Established: $97/mo
Official pricing page ↗

Established small businesses that want full double-entry accounting with bills, bank reconciliation and forecasting, and those that work in more than one currency.

General small businessContractors & project-basedProduct & inventory sellersMulti-currency / internationalGrowing teams (multiple users)
  • Early is capped at 20 invoices and 5 bills. Growing and Established don't have those caps.
  • Multi-currency, project time and cost tracking, and employee expense and mileage claims are listed on Established only.
  • Optional add-ons: Xero Payroll powered by Gusto ($36/mo + $6 per employee or contractor), Inventory Plus (Growing and Established), and auto-reconcile on Early ($5/mo).
  • On the check date there was a US new-customer offer of 90% off for the first 6 months, ending Nov 2, 2026. Subscriptions are billed monthly.
AplosFrom $79/mo
  • Lite: $79/mo (2 users)
  • Core: $129/mo
  • Advanced: from $229/mo (custom quote)
  • Tailored pricing for organizations with $1M+ revenue
Official pricing page ↗

Churches and nonprofits that need fund accounting, meaning balances and income tracked by fund or grant, plus donor and giving tools.

Nonprofits & churches
  • Lite includes a balance sheet and income statement by fund, bank reconciliation, custom reports, a board portal and 1099 management.
  • Core adds basic budgeting and accounts payable. Advanced is aimed at organizations with $250K+ in annual revenue.
  • Online giving forms, a donor CRM, giving statements and event registration are listed in every package.
  • On the check date the page showed a discounted price (for example Lite at $39.50/mo) with an asterisk. Check the offer terms on the official page.

Guides by business type

How we built this table

Before you switch

Moving your books takes more than signing up. You need to export your history, rebuild your chart of accounts, reconnect your bank feeds, and decide how much history to bring over. See our QuickBooks Online to Xero, QuickBooks Online to Zoho Books, QuickBooks Online to FreshBooks and QuickBooks Online to Wave switching guides, plus how to export your QuickBooks Online data before you cancel, or see all switching guides.

QuickBooks is a registered trademark of Intuit Inc. Xero, Zoho Books, FreshBooks, Wave and Aplos are trademarks of their respective owners. BookSwitcher is an independent site and is not affiliated with, endorsed by, or sponsored by Intuit or any vendor listed.